Marketing strategy and plans / David J. Luck, O.C. Ferrell.
Marketing strategy and plans / David J. Luck, O.C. Ferrell.
About this item
Full title
Author / Creator
Publisher
Englewood Cliffs, N.J. : Prentice-Hall, c1985.
Call Numbers
N658.8/161
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 591 p. : ill. ; 25 cm.
Contents
Strategic decisions--Corporate decisions--Teledyne, Inc.--Continental Group, Inc.--BIC Corporation--Analytical methods for strategic decisions--Lynch and Reynolds, Inc.--Business unit decisions--Gillette Company--Marketing decisions--American Safety Razor Company--RCA Corporation, Mobile Communicati...
Technological and environmental decisions--Developing products' strategies --Growth strategies--Maturity and decline strategies --Marketing mix decisions--Product--Price--Eastern Airline's unlimited mileage fare--Promotion--Distribution--Marketing plan--Charmers, Inc.--Bloomington Bank and Trust Co....
Publication information
Publisher
Englewood Cliffs, N.J. : Prentice-Hall, c1985.
Edition
2nd ed.
Place of Publication
New Jersey
Date Published
c1985.
Subjects
More information
Alternative Titles
Full title
Marketing strategy and plans / David J. Luck, O.C. Ferrell.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes indexes.
Bibliography: p. 570-577.
Contextual Information
Date Copyright
c1985.
Identifiers
Primary Identifiers
Call Numbers
N658.8/161
Record Identifier
74Vvvg5wMJrA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvvg5wMJrA
Other Identifiers
ISBN
0135583624
9780135583623
DDC
658.8
MMS ID
991007547009702626
