An eye for winners : how I built one of America's greatest direct-mail businesses / Lillian Vernon.
An eye for winners : how I built one of America's greatest direct-mail businesses / Lillian Vernon.
An eye for winners : how I built one of America's greatest direct-mail businesses / Lillian Vernon.
About this item
Full title
Author / Creator
Publisher
New York : HarperCollins Pub., c1996.
Call Numbers
N381.142092/V541/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
213 p. : ports. ; 24 cm.
Publication information
Publisher
New York : HarperCollins Pub., c1996.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
c1996.
Subjects
More information
Scope and Contents
Summary
Beyond the story of this one extraordinary woman's success, An Eye for Winners provides an intensive how-to manual for aspiring entrepreneurs. From building mailing lists to the art of picking "winners" for her catalogs, Lillian Vernon gives us an insider's look at how to break into the mail-order business. Each chapter includes informative sidebar...
Alternative Titles
Full title
An eye for winners : how I built one of America's greatest direct-mail businesses / Lillian Vernon.
Authors, Artists and Contributors
Author / Creator
Contextual Information
Date Copyright
c1996.
Identifiers
Primary Identifiers
Call Numbers
N381.142092/V541/1
Record Identifier
74VvwGP20ywX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvwGP20ywX
Other Identifiers
ISBN
088730818X
DDC
381.142092 B
MMS ID
991004355219702626
