Marketing health care into the twenty-first century : the changing dynamic / Alan K. Vitberg.
Marketing health care into the twenty-first century : the changing dynamic / Alan K. Vitberg.
Marketing health care into the twenty-first century : the changing dynamic / Alan K. Vitberg.
About this item
Full title
Author / Creator
Publisher
Binghamton, N.Y. : Haworth Press, c1996.
Call Numbers
N362.10688/4
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 191 p. : ill. ; 23 cm.
Contents
Introduction: Revolution or Evolution? -- Ch. 1. The Changing Dynamic -- Ch. 2. Health Care Battlefields -- Ch. 3. Health Care Plan Structures and Systems -- Ch. 4. Winning the War-Critical Factors for Success in the Changing Dynamic -- Ch. 5. Preparing for Battle - The Art and Process of Competitiv...
Publication information
Publisher
Binghamton, N.Y. : Haworth Press, c1996.
Place of Publication
New York (State)
Date Published
c1996.
Subjects
More information
Alternative Titles
Full title
Marketing health care into the twenty-first century : the changing dynamic / Alan K. Vitberg.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Haworth marketing resources.
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1996.
Identifiers
Primary Identifiers
Call Numbers
N362.10688/4
Record Identifier
74Vvwr3vB6oX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvwr3vB6oX
Other Identifiers
ISBN
156024979X (hard : alk. paper)
DDC
362.10688
MMS ID
991004328379702626
