Hearing the voice of the market : competitive advantage through creative use of market information /...
Hearing the voice of the market : competitive advantage through creative use of market information /...
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.
About this item
Full title
Author / Creator
Publisher
Boston, Mass. : Harvard Business School Press, c1991.
Call Numbers
T0362801
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 294 p. : ill. ; 24 cm.
Publication information
Publisher
Boston, Mass. : Harvard Business School Press, c1991.
Place of Publication
Massachusetts
Date Published
c1991.
Subjects
More information
Alternative Titles
Full title
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
State Reference Library copy: transferred from 658.802/21.
Contextual Information
Date Copyright
c1991.
Identifiers
Primary Identifiers
Call Numbers
T0362801
Record Identifier
74VvxMO2azQy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvxMO2azQy
Other Identifiers
ISBN
0875842410
9780875842417 (hard : acid free paper) :
0875842410 (hard : acid free paper) :
9780875842417
DDC
658.802
MMS ID
991016685179702626
