The name's the thing : creating the perfect name for your company or product / Henri Charmasson.
The name's the thing : creating the perfect name for your company or product / Henri Charmasson.
The name's the thing : creating the perfect name for your company or product / Henri Charmasson.
About this item
Full title
Author / Creator
Publisher
New York : AMACOM, American Management Association, 1991.
Uniform title
Date
1991.
Call Numbers
N658.827/3
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 171 p. : ill. ; 22 cm.
Publication information
Publisher
New York : AMACOM, American Management Association, 1991.
Edition
1st Amacom pbk. ed.
Analytical title
Name is the thing.
Place of Publication
New York (State)
Date Published
1991.
Subjects
More information
Alternative Titles
Full title
The name's the thing : creating the perfect name for your company or product / Henri Charmasson.
Variant title
Name is the thing.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Reprint. Originally published: The name is the game. Homewood, Ill. : Dow Jones-Irwin, c1988.
Includes bibliographical references (p. 157) and index.
Identifiers
Primary Identifiers
Call Numbers
N658.827/3
Record Identifier
74VvxMOvPlxb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvxMOvPlxb
Other Identifiers
ISBN
0814477550 (pbk.)
9780814477557 :
0814477550 :
9780814477557 (pbk.)
DDC
658.827
MMS ID
991016685219702626
