Making music : a continuous case study of marketing in the music industry / Rowena Holloway, Philipp...
Making music : a continuous case study of marketing in the music industry / Rowena Holloway, Philipp...
Making music : a continuous case study of marketing in the music industry / Rowena Holloway, Philippa Williams.
About this item
Full title
Author / Creator
Publisher
Frenchs Forest N.S.W. : Pearson Education, 2003.
Date
2003.
Call Numbers
Q780.688/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
80 p. : ill. ; 29 cm.
Publication information
Publisher
Frenchs Forest N.S.W. : Pearson Education, 2003.
Place of Publication
New South Wales
Date Published
2003.
Subjects
More information
Scope and Contents
Summary
Provides case studies with simulation exercises and an overview of the marketing process from strategic planning to on-line marketing for the music and dance industry.
Alternative Titles
Full title
Making music : a continuous case study of marketing in the music industry / Rowena Holloway, Philippa Williams.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Identifiers
Primary Identifiers
Call Numbers
Q780.688/1
Record Identifier
74VvxVjRV5kA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvxVjRV5kA
Other Identifiers
ISBN
1741031028
9781741031027
DDC
780.688
MMS ID
991016754009702626
