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New directions in marketing : business-to-business strategies for the 1990s / Aubrey Wilson ; forewo...

New directions in marketing : business-to-business stra...

New directions in marketing : business-to-business strategies for the 1990s / Aubrey Wilson ; forewo...

https://devfeature-collection.sl.nsw.gov.au/record/74VvxleprZgM

New directions in marketing : business-to-business strategies for the 1990s / Aubrey Wilson ; foreword by Philip Kotler ; afterword by Theodore Levitt.

About this item

Full title

New directions in marketing : business-to-business strategies for the 1990s / Aubrey Wilson ; foreword by Philip Kotler ; afterword by Theodore Levitt.

Author / Creator

Publisher

London : Kogan Page, 1991.

Date

1991.

Call Numbers

N658.8/264

Record Identifier

74VvxleprZgM

MMS ID

991016921849702626

Language

English

Formats

Physical Description

Physical content

231 p. : ill. ; 25 cm.

Publication information

Publisher

London : Kogan Page, 1991.

Place of Publication

England

Date Published

1991.

Subjects

Subjects and topics

More information

Alternative Titles

Full title

New directions in marketing : business-to-business strategies for the 1990s / Aubrey Wilson ; foreword by Philip Kotler ; afterword by Theodore Levitt.

Authors, Artists and Contributors

Author / Creator

Notes

General note

Includes bibliographical references and index.

Identifiers

Primary Identifiers

Call Numbers

N658.8/264

Record Identifier

74VvxleprZgM

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VvxleprZgM

Other Identifiers

ISBN

0749404523

9780749404529

DDC

658.8

MMS ID

991016921849702626

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