New directions in marketing : business-to-business strategies for the 1990s / Aubrey Wilson ; forewo...
New directions in marketing : business-to-business strategies for the 1990s / Aubrey Wilson ; foreword by Philip Kotler ; afterword by Theodore Levitt.
About this item
Full title
Author / Creator
Publisher
London : Kogan Page, 1991.
Date
1991.
Call Numbers
N658.8/264
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
231 p. : ill. ; 25 cm.
Publication information
Publisher
London : Kogan Page, 1991.
Place of Publication
England
Date Published
1991.
Subjects
More information
Alternative Titles
Full title
New directions in marketing : business-to-business strategies for the 1990s / Aubrey Wilson ; foreword by Philip Kotler ; afterword by Theodore Levitt.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.8/264
Record Identifier
74VvxleprZgM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvxleprZgM
Other Identifiers
ISBN
0749404523
9780749404529
DDC
658.8
MMS ID
991016921849702626