Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo.
Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo.
Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo.
About this item
Full title
Publisher
South Melbourne, Vic. : Thomson Learning, 2003.
Date
2003.
Call Numbers
T0362604
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 370 p. : ill. ; 25 cm.
Contents
1. Cultural value / Nathalie Prime -- 2. Multicultural marketing / Dawn Burton -- Case 1. Culture, Italian language and business: links overlooked and underestimated / Laura Ancilli and Val Clulow -- Case 2. Etics and emics: bridging a gap in international business culture / Anton Kriz and Jacquelin...
Case 4. The euro: a cultural shock to shopping / Michael Callow and Dawn Lerman -- 10. Marketing services across cultures / Guilherme Pires and John Stanton -- 11. Relationship marketing in cross-cultural contexts / Poul Houman Andersen -- 12. Corporate social responsibility / Ven Sriram and Frankly...
Publication information
Publisher
South Melbourne, Vic. : Thomson Learning, 2003.
Place of Publication
Victoria
Date Published
2003.
Subjects
More information
Alternative Titles
Full title
Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
State Reference Library copy: transferred from 658.848/77.
Identifiers
Primary Identifiers
Call Numbers
T0362604
Record Identifier
74Vvy3mkwb5A
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvy3mkwb5A
Other Identifiers
ISBN
0170108201
9780170108201 :
0170108201 :
9780170108201
DDC
658.848
MMS ID
991016103799702626
