Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
About this item
Full title
Author / Creator
Publisher
Englewood Cliffs, N.J. : Prentice Hall, c1991.
Call Numbers
N658.8/237
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 644 p. : ill. ; 24 cm.
Publication information
Publisher
Englewood Cliffs, N.J. : Prentice Hall, c1991.
Edition
4th ed.
Place of Publication
New Jersey
Date Published
c1991.
Subjects
More information
Alternative Titles
Full title
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Prentice-Hall series in marketing.
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c1991.
Identifiers
Primary Identifiers
Call Numbers
N658.8/237
Record Identifier
74Vvy422rQgg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvy422rQgg
Other Identifiers
ISBN
0138519323
9780138519322 :
0138519323 :
9780138519322
DDC
658.8
MMS ID
991016232979702626
