The marketer's guide to public relations : how today's top companies are using the new PR to gain a...
The marketer's guide to public relations : how today's top companies are using the new PR to gain a...
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler.
About this item
Full title
Author / Creator
Publisher
New York : Wiley, c1991.
Call Numbers
N659.2/54
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 306 p. : ill. ; 24 cm.
Publication information
Publisher
New York : Wiley, c1991.
Place of Publication
New York (State)
Date Published
c1991.
Subjects
More information
Alternative Titles
Full title
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Wiley series on business strategy.
Includes index.
Bibliography: p. 298-299.
Contextual Information
Date Copyright
c1991.
Identifiers
Primary Identifiers
Call Numbers
N659.2/54
Record Identifier
74Vvy4jPOKDA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvy4jPOKDA
Other Identifiers
ISBN
0788150677 :
9780471618850 :
0471618853 :
9780471579625 (pbk.)
0471579629 (pbk.)
9780471618850
0471618853
9780788150678 :
DDC
659.2
MMS ID
991016238769702626
