Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini...
Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini...
Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.
About this item
Full title
Publisher
New York : Routledge, c2010.
Call Numbers
N658.827/72
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxviii, 311 p., [4] p. of plates : ill. (some col.) ; 24 cm.
Publication information
Publisher
New York : Routledge, c2010.
Place of Publication
New York (State)
Date Published
c2010.
Subjects
More information
Alternative Titles
Full title
Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Marketing and consumer psychology series.
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c2010.
Identifiers
Primary Identifiers
Call Numbers
N658.827/72
Record Identifier
74Vvy4yy8N2b
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvy4yy8N2b
Other Identifiers
ISBN
1841697591 (hardcover : alk. paper)
9781841697598 (hardcover : alk. paper)
DDC
658.827
MMS ID
991016239389702626
