Applications of the sciences in marketing management / edited by Frank M. Bass, Charles W. King [and...
Applications of the sciences in marketing management / edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier.
About this item
Full title
Publisher
New York : Wiley, [1968]
Date
[1968]
Call Numbers
T0313180
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 456 p. : ill. ; 24 cm.
Publication information
Publisher
New York : Wiley, [1968]
Series
Place of Publication
New York (State)
Date Published
[1968]
Subjects
More information
Alternative Titles
Full title
Applications of the sciences in marketing management / edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier.
Authors, Artists and Contributors
Notes
General note
The Wiley marketing series.
"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."
Includes bibliographies.
Transferred from N658.8/57.
Identifiers
Primary Identifiers
Call Numbers
T0313180
Record Identifier
74VvyE5ekeab
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvyE5ekeab
Other Identifiers
DDC
658.8
MMS ID
991016153149702626
