Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
About this item
Full title
Author / Creator
Publisher
Chichester, West Sussex, UK : John Wiley, c2012.
Call Numbers
G 2014/2676
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxi, 490 p. : ill. ; 25 cm.
Publication information
Publisher
Chichester, West Sussex, UK : John Wiley, c2012.
Edition
Rev. 4th ed.
Place of Publication
England
Date Published
c2012.
Subjects
More information
Alternative Titles
Full title
Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
State Reference Library copy: transferred from REF N658.802/93.
Contextual Information
Date Copyright
c2012.
Identifiers
Primary Identifiers
Call Numbers
G 2014/2676
Record Identifier
74VvyJ78ejPX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvyJ78ejPX
Other Identifiers
ISBN
1118432673 (pbk.)
9781118432679 (pbk.)
DDC
658.802
MMS ID
991016068679702626
