Media in advertising / Roger Barton ; with an introduction by Walter E. Botthof.
Media in advertising / Roger Barton ; with an introduction by Walter E. Botthof.
About this item
Full title
Media in advertising / Roger Barton ; with an introduction by Walter E. Botthof.
Author / Creator
Publisher
New York : McGraw-Hill, 1964.
Date
1964.
Call Numbers
T0314542
Record Identifier
74VvyVbRgK7O
MMS ID
991016115289702626
Language
English
Formats
Physical Description
Physical content
ix, 559 p. : ill. ; 24 cm.
Publication information
Publisher
New York : McGraw-Hill, 1964.
Date Published
1964.
Subjects
More information
Alternative Titles
Full title
Media in advertising / Roger Barton ; with an introduction by Walter E. Botthof.
Authors, Artists and Contributors
Author / Creator
Notes
General note
McGraw-Hill series in marketing and advertising.
Transferred from N659.13/1.
Identifiers
Primary Identifiers
Call Numbers
T0314542
Record Identifier
74VvyVbRgK7O
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvyVbRgK7O
Other Identifiers
MMS ID
991016115289702626
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