Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
About this item
Full title
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Author / Creator
Publisher
New York : McGraw-Hill, c1991.
Call Numbers
658.8/34 , N658.8/34
Record Identifier
74VvyZ3MmLdM
MMS ID
991015989269702626
Language
English
Formats
Physical Description
Physical content
xxxiii, 668 p. : col. ill. ; 26 cm.
Publication information
Publisher
New York : McGraw-Hill, c1991.
Edition
9th ed.
Place of Publication
New York (State)
Date Published
c1991.
Subjects
More information
Alternative Titles
Full title
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
McGraw-Hill series in marketing.
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1991.
Identifiers
Primary Identifiers
Call Numbers
658.8/34 , N658.8/34
Record Identifier
74VvyZ3MmLdM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvyZ3MmLdM
Other Identifiers
ISBN
0070609527
9780070609525
DDC
658.8
MMS ID
991015989269702626
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