Marketing research / David A. Aaker, George S. Day.
Marketing research / David A. Aaker, George S. Day.
About this item
Full title
Marketing research / David A. Aaker, George S. Day.
Author / Creator
Publisher
New York : Wiley, c1983.
Call Numbers
N658.83/60
Record Identifier
74VvzElz3kWy
MMS ID
991009448059702626
Language
English
Formats
Physical Description
Physical content
xvii, 731 p. : ill. ; 24 cm.
Publication information
Publisher
New York : Wiley, c1983.
Edition
2nd ed.
Place of Publication
New York (State)
Date Published
c1983.
Subjects
More information
Alternative Titles
Full title
Marketing research / David A. Aaker, George S. Day.
Notes
General note
Wiley series in marketing.
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1983.
Identifiers
Primary Identifiers
Call Numbers
N658.83/60
Record Identifier
74VvzElz3kWy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvzElz3kWy
Other Identifiers
ISBN
0471097403
9780471097402 :
0471097403 :
9780471097402
DDC
658.83
MMS ID
991009448059702626
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