The Sage Handbook of Social Marketing / edited by Gerard Hastings, Kathryn Angus and Carol Bryant.
The Sage Handbook of Social Marketing / edited by Gerard Hastings, Kathryn Angus and Carol Bryant.
The Sage Handbook of Social Marketing / edited by Gerard Hastings, Kathryn Angus and Carol Bryant.
About this item
Full title
Publisher
Los Angeles : Sage, 2011.
Date
2011.
Call Numbers
N658.8/471
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxvi, 442 p. : ill. ; 26 cm.
Contents
Section 1: Theoretical debates -- Section 2: Marketing planning -- Section 3: Research: it's roles and techniques -- Section 4: Dancing with the Devil -- Section 5: Upstream and social change -- Section 6: Social marketing in practice: case studies.
Publication information
Publisher
Los Angeles : Sage, 2011.
Date Published
2011.
Subjects
More information
Alternative Titles
Full title
The Sage Handbook of Social Marketing / edited by Gerard Hastings, Kathryn Angus and Carol Bryant.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographic references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.8/471
Record Identifier
74VvzJZRRe4b
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvzJZRRe4b
Other Identifiers
ISBN
1849201889
9781849201889
MMS ID
991009361639702626
