Advertising in the age of persuasion : building brand America 1941-1961 / Dawn Spring.
Advertising in the age of persuasion : building brand America 1941-1961 / Dawn Spring.
Advertising in the age of persuasion : building brand America 1941-1961 / Dawn Spring.
About this item
Full title
Author / Creator
Publisher
New York : Palgrave Macmillan, 2011.
Date
2011.
Call Numbers
N659.10973/18
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 235 p. ; 22 cm.
Publication information
Publisher
New York : Palgrave Macmillan, 2011.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
2011.
Subjects
More information
Scope and Contents
Summary
"Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a s...
Alternative Titles
Full title
Advertising in the age of persuasion : building brand America 1941-1961 / Dawn Spring.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N659.10973/18
Record Identifier
74VvzKbljDaZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvzKbljDaZ
Other Identifiers
ISBN
0230116949
9780230116948
DDC
659.1097309045
MMS ID
991009359759702626
