Generation Y in consumer and labour markets / Anders Parment.
Generation Y in consumer and labour markets / Anders Parment.
About this item
Full title
Author / Creator
Publisher
New York : Routledge, 2012.
Date
2012.
Call Numbers
N331.34097/2
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xx, 153 p. : ill. ; 24 cm.
Contents
Introduction -- Generational cohorts and the emergence of Generation Y -- Generation Y and society: values and defining moments -- Generation Y and the market environment -- Generation Y and the social environment -- Generation Y as consumers and coworkers.
Publication information
Publisher
New York : Routledge, 2012.
Place of Publication
New York (State)
Date Published
2012.
Subjects
More information
Alternative Titles
Full title
Generation Y in consumer and labour markets / Anders Parment.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Routledge interpretive marketing research ; 15.
Includes bibliographical references (p. [139]-150) and index.
Identifiers
Primary Identifiers
Call Numbers
N331.34097/2
Record Identifier
74VvzwoAraVA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvzwoAraVA
Other Identifiers
ISBN
0203803078 (ebk.)
9780415886482
0415886481
9780203803073 (ebk.)
DDC
331.340973
MMS ID
991009279069702626
