Media and Entertainment Industry Management: How to Integrate Business and Management with Creativit...
Media and Entertainment Industry Management: How to Integrate Business and Management with Creativit...
Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
About this item
Full title
Author / Creator
Publisher
Oxford: Routledge
Date
2024
Language
English
Formats
Publication information
Publisher
Oxford: Routledge
Subjects
More information
Scope and Contents
Contents
The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach. Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from t...
Alternative Titles
Full title
Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_askewsholts_vlebooks_9781040005699
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_askewsholts_vlebooks_9781040005699
Other Identifiers
ISBN
1032221240,9781032221212,1032221216,9781032221243
DOI
10.4324/9781003271222
