Digital Public Relations and Marketing Communication Trends in Africa
Digital Public Relations and Marketing Communication Trends in Africa
About this item
Full title
Author / Creator
Publisher
Oxford: Routledge
Date
2024
Language
English
Formats
Publication information
Publisher
Oxford: Routledge
Subjects
More information
Scope and Contents
Contents
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chap...
Alternative Titles
Full title
Digital Public Relations and Marketing Communication Trends in Africa
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_askewsholts_vlebooks_9781040039564
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_askewsholts_vlebooks_9781040039564
Other Identifiers
ISBN
1032689633,9781032689616,9781032689630,1032689617
DOI
10.4324/9781032689654
