Television Brandcasting: The Return of the Content–Promotion Hybrid
Television Brandcasting: The Return of the Content–Promotion Hybrid
About this item
Full title
Author / Creator
Publisher
New York: Routledge
Date
2015
Language
English
Formats
Publication information
Publisher
New York: Routledge
Subjects
More information
Scope and Contents
Contents
Television Brandcasting examines U.S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of t...
Alternative Titles
Full title
Television Brandcasting: The Return of the Content–Promotion Hybrid
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_askewsholts_vlebooks_9781135020620
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_askewsholts_vlebooks_9781135020620
Other Identifiers
ISBN
9780203766569,0203766563,1135020620,9781135020620,0415841216,9780415841214,0415841224,9780415841221
DOI
10.4324/9780203766569
