Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an ope...
Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house
About this item
Full title
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Publisher
Helensburg: Routledge
Journal title
Language
English
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Publisher
Helensburg: Routledge
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Scope and Contents
Contents
Online streaming has become more widespread in the opera sector as in other performing arts. This broadcasting technique can help opera houses reach a wider audience and achieve greater loyalty from lovers of the genre. Moreover, streaming could encourage patrons to attend an opera performance in an opera house. This piece of research, which can be...
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Full title
Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house
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Record Identifier
TN_cdi_crossref_primary_10_1080_0267257X_2022_2105936
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1080_0267257X_2022_2105936
Other Identifiers
ISSN
0267-257X
E-ISSN
1472-1376
DOI
10.1080/0267257X.2022.2105936
