Does "Made in ..." Also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect i...
Does "Made in ..." Also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect in Service Settings
About this item
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Publisher
Binghamton: Taylor & Francis Group
Journal title
Language
English
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Publisher
Binghamton: Taylor & Francis Group
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Scope and Contents
Contents
The country-of-origin (COO) effect is one of the most prominent phenomena in the field of international marketing. Its influence on consumer quality perception, as well as on purchase decision, is strongly supported by a notable amount of empirical work. However, despite the obvious managerial relevance, most COO studies have been conducted with re...
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Full title
Does "Made in ..." Also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect in Service Settings
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Record Identifier
TN_cdi_crossref_primary_10_1080_15332660802508364
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1080_15332660802508364
Other Identifiers
ISSN
1533-2667
E-ISSN
1533-2675
DOI
10.1080/15332660802508364
