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ArticlesPeer ReviewedFull Text
Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context
Author / Creator:Hubert, Marco ; Blut, Markus ; Brock, Christian ; Backhaus, Christof ; Eberhardt, Tim
Publisher:Hoboken: Wiley Periodicals Inc
Journal title:Psychology & marketing, 2017-02, Vol.34 (2), p.175-194
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ArticlesPeer ReviewedFull Text
Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
Author / Creator:Woisetschläger, David M. ; Backhaus, Christof ; Cornwell, T. Bettina
Publisher:Los Angeles, CA: American Marketing Association
Journal title:Journal of marketing, 2017-09, Vol.81 (5), p.121-141
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ArticlesPeer ReviewedFull Text
Drivers of Brand Extension Success: What Really Matters for Luxury Brands
Author / Creator:Albrecht, Carmen-Maria ; Backhaus, Christof ; Gurzki, Hannes ; Woisetschläger, David M.
Publisher:Hoboken: Blackwell Publishing Ltd
Journal title:Psychology & marketing, 2013-08, Vol.30 (8), p.647-659
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BooksFull Text
Digital Content Marketing: Creating Value in Practice
Author / Creator:Backhaus, Christof ; Becker, Benjamin ; Bosser, Fabian
Publisher:Oxford: Routledge
Date:2024
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ArticlesPeer ReviewedFull Text
Does "Made in ..." Also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect in Service Settings
Author / Creator:Berentzen, Johannes B. ; Backhaus, Christof ; Michaelis, Manuel ; Blut, Markus ; Ahlert, Dieter
Publisher:Binghamton: Taylor & Francis Group
Journal title:Journal of relationship marketing (Binghamton, N.Y.), 2008-12, Vol.7 (4), p.391-405
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ArticlesPeer ReviewedFull Text
Consequences of customer loyalty to the loyalty program and to the company
Author / Creator:Evanschitzky, Heiner ; Ramaseshan, B. ; Woisetschläger, David M. ; Richelsen, Verena ; Blut, Markus ; Backhaus, Christof
Publisher:Boston: Springer US
Journal title:Journal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.625-638
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ArticlesPeer ReviewedFull Text
The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology
Author / Creator:Seegebarth, Barbara ; Backhaus, Christof ; Woisetschläger, David M.
Publisher:Hoboken: Wiley Periodicals Inc
Journal title:Psychology & marketing, 2019-09, Vol.36 (9), p.844-862
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ArticlesPeer ReviewedFull Text
CSR-Engagements — was davon beim Kunden ankommt
Author / Creator:Woisetschläger, David M. ; Backhaus, Christof
Publisher:Wiesbaden: SP Gabler Verlag
Journal title:Marketing Review St. Gallen, 2010-10, Vol.27 (5), p.42-47
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ArticlesPeer ReviewedFull Text
Warum Aktionäre die besseren Kunden sind
Author / Creator:Woisetschläger, David M. ; Backhaus, Christof ; Michaelis, Manuel
Publisher:Wiesbaden: Gabler Verlag
Journal title:Marketing Review St. Gallen, 2011-06, Vol.28 (3), p.33-38
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ArticlesPeer ReviewedFull Text
What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships
Author / Creator:Blut, Markus ; Backhaus, Christof ; Heussler, Tobias ; Woisetschläger, David M. ; Evanschitzky, Heiner ; Ahlert, Dieter
Publisher:Greenwich: Elsevier Inc
Journal title:Journal of retailing, 2011-09, Vol.87 (3), p.306-319
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ArticlesPeer ReviewedFull Text
Fans’ resistance to naming right sponsorships: Why stadium names remain the same for fans
Author / Creator:M. Woisetschläger, David ; J. Haselhoff, Vanessa ; Backhaus, Christof
Journal title:European journal of marketing, 2014-07, Vol.48 (7/8), p.1487-1510
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ArticlesPeer ReviewedFull Text
Drivers of Brand Extension Success: What Really Matters for Luxury Brands: LUXURY BRAND EXTENSIONS
Author / Creator:Albrecht, Carmen-Maria ; Backhaus, Christof ; Gurzki, Hannes ; Woisetschläger, David M.
Journal title:Psychology & marketing, 2013-08, Vol.30 (8), p.647-659
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ArticlesPeer ReviewedFull Text
The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers
Author / Creator:Michaelis, Manuel ; Woisetschläger, David M. ; Backhaus, Christof ; Ahlert, Dieter
Publisher:London: Emerald Group Publishing Limited
Journal title:International marketing review, 2008-01, Vol.25 (4), p.404-422
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ArticlesPeer ReviewedFull Text
Fans’ resistance to naming right sponsorships
Author / Creator:M. Woisetschläger, David ; J. Haselhoff, Vanessa ; Backhaus, Christof
Publisher:Bradford: Emerald Group Publishing Limited
Journal title:European journal of marketing, 2014-07, Vol.48 (7/8), p.1487-1510
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Book ChaptersFull Text
Introduction to Digital Content Marketing
Author / Creator:Krowinska, Agata ; Backhaus, Christof
Publisher:Routledge
Journal title:Digital Content Marketing, 2024, p.1-12
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ArticlesPeer ReviewedFull Text
How special offers for new customers effect existing ones: an empirical analysis of the mobile communications industry
Author / Creator:Woisetschläger, David ; Evanschitzky, Heiner ; Backhaus, Christof
Journal title:Zeitschrift für Betriebswirtschaft, 2011-02, Vol.81 (2), p.183-204
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Book ChaptersFull Text
Content Marketing and Sponsorship
Author / Creator:Petermeier, Lucas ; Becker, Benjamin ; Backhaus, Christof
Publisher:Routledge
Journal title:Digital Content Marketing, 2024, p.159-172
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ArticlesPeer ReviewedFull Text
Value Creation for Luxury Brands through Brand Extensions: An Investigation of Forward and Reciprocal Effects
Author / Creator:Albrecht, Carmen-Maria ; Backhaus, Christof ; Gurzki, Hannes ; Woisetschläger, David M.
Publisher:München: C.H. Beck
Journal title:Marketing (Munich), 2013-01, Vol.35 (2), p.91-103
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Conference ProceedingsPeer ReviewedFull Text
The "Dark Side" of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions
Author / Creator:Woisetschlaeger, David ; Michaelis, Manuel ; Backhaus, Christof
Publisher:Urbana: Association for Consumer Research
Journal title:Advances in consumer research, 2008, Vol.35, p.1
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ArticlesPeer ReviewedFull Text
The effects of country of origin and corporate reputation on initial trust
Author / Creator:Michaelis, Manuel ; Woisetschläger, David M. ; Backhaus, Christof ; Ahlert, Dieter
Publisher:Emerald Group Publishing Limited
Journal title:International marketing review, 2008-07, Vol.25 (4), p.404-422
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Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context

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Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions

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Drivers of Brand Extension Success: What Really Matters for Luxury Brands

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Digital Content Marketing: Creating Value in Practice

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Does "Made in ..." Also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect in Service Settings

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Consequences of customer loyalty to the loyalty program and to the company

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The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology

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CSR-Engagements — was davon beim Kunden ankommt

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Warum Aktionäre die besseren Kunden sind

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What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships

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Fans’ resistance to naming right sponsorships: Why stadium names remain the same for fans

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Drivers of Brand Extension Success: What Really Matters for Luxury Brands: LUXURY BRAND EXTENSIONS

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The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers

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Fans’ resistance to naming right sponsorships

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Introduction to Digital Content Marketing

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How special offers for new customers effect existing ones: an empirical analysis of the mobile communications industry

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Content Marketing and Sponsorship

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Value Creation for Luxury Brands through Brand Extensions: An Investigation of Forward and Reciprocal Effects

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The "Dark Side" of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions

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The effects of country of origin and corporate reputation on initial trust

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