Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing
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Author / Creator
Publisher
Oxford University Press
Journal title
Language
English
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Publication information
Publisher
Oxford University Press
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Scope and Contents
Contents
Abstract
A fundamental function of retailing is to bring products into the view of shoppers, because viewing products can activate forgotten or new needs. Retailers thus employ various strategies to entice shoppers to explore the product assortment and store environment, in the hopes of stimulating unplanned purchasing. This article investigates...
Alternative Titles
Full title
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_1093_jcr_ucaa054
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1093_jcr_ucaa054
Other Identifiers
ISSN
0093-5301
E-ISSN
1537-5277
DOI
10.1093/jcr/ucaa054
