Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-Term (vs. Long-Term) Costs
Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-Term (vs. Long-Term) Costs
About this item
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Author / Creator
Publisher
Oxford University Press
Journal title
Language
English
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Publication information
Publisher
Oxford University Press
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Scope and Contents
Contents
Abstract
What motivates consumers to avoid unhealthy behaviors (e.g., consuming sugar, energy drinks, and fast food)? Traditional interventions and lay intuition suggest that to motivate themselves, consumers can consider the negative long-term health consequences of their decisions. Yet, consumers still struggle to avoid unhealthy behaviors. Se...
Alternative Titles
Full title
Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-Term (vs. Long-Term) Costs
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Record Identifier
TN_cdi_crossref_primary_10_1093_jcr_ucad004
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1093_jcr_ucad004
Other Identifiers
ISSN
0093-5301
E-ISSN
1537-5277
DOI
10.1093/jcr/ucad004
