When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on...
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media
About this item
Full title
Author / Creator
Publisher
Oxford University Press
Journal title
Language
English
Formats
Publication information
Publisher
Oxford University Press
More information
Scope and Contents
Contents
Abstract
Social media offers brands the ability to gauge consumer reactions to marketing and brand crises. While social media listening has focused on aggregate patterns, consumers differ in how they react to a crisis faced by a particular brand. Analyzing consumer behavior for 39 brands pertaining to 77 brand crises through the lens of consumer...
Alternative Titles
Full title
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_1093_jcr_ucad027
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1093_jcr_ucad027
Other Identifiers
ISSN
0093-5301
E-ISSN
1537-5277
DOI
10.1093/jcr/ucad027
