A Tutorial in Consumer Research: Process Theorization in Cultural Consumer Research
A Tutorial in Consumer Research: Process Theorization in Cultural Consumer Research
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Language
English
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Contents
How do researchers studying the cultural aspects of consumption theorize change? We propose four analytical workbench modes of process theorization in combination with nine genres of process-oriented consumer research, each presenting a distinctive combination of assumptions about the nature of change in market and consumption systems and consumers...
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Full title
A Tutorial in Consumer Research: Process Theorization in Cultural Consumer Research
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TN_cdi_crossref_primary_10_1093_jcr_ucw047
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1093_jcr_ucw047
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ISSN
0093-5301
E-ISSN
1537-5277
DOI
10.1093/jcr/ucw047