Money Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving
Money Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving
About this item
Full title
Author / Creator
ZHOU, XINYUE , KIM, SARA and WANG, LILI
Publisher
Oxford University Press
Journal title
Language
English
Formats
Publication information
Publisher
Oxford University Press
More information
Scope and Contents
Contents
Across five studies, the current research demonstrates that imbuing money with humanlike characteristics can enhance charitable giving. Based on mind perception theory, we propose that anthropomorphizing money can induce people to attribute to money the capacity to feel and sense (i.e., warmth) and the capacity to do things (i.e., competence). Furt...
Alternative Titles
Full title
Money Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_1093_jcr_ucy012
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1093_jcr_ucy012
Other Identifiers
ISSN
0093-5301
E-ISSN
1537-5277
DOI
10.1093/jcr/ucy012
