Millennials' online perceptions: the role of cultural characteristics in creating e-loyalty
Millennials' online perceptions: the role of cultural characteristics in creating e-loyalty
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Full title
Author / Creator
Publisher
Bradford: Emerald Publishing Limited
Journal title
Language
English
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Publisher
Bradford: Emerald Publishing Limited
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Scope and Contents
Contents
PurposeMillennials, a cohort of young consumers, are the primary group of shoppers via e-commerce. This study aims to identify Chinese individual cultural values in millennials and examine the role of perceived shopping (hedonic and utilitarian) values in creating e-loyalty.Design/methodology/approachData were collected from 296 Chinese millennials...
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Full title
Millennials' online perceptions: the role of cultural characteristics in creating e-loyalty
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Record Identifier
TN_cdi_crossref_primary_10_1108_AJIM_09_2021_0262
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_AJIM_09_2021_0262
Other Identifiers
ISSN
2050-3806
E-ISSN
1758-3748
DOI
10.1108/AJIM-09-2021-0262
