Perceived social media marketing activities and consumer-based brand equity: Testing a moderated med...

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_APJML_07_2019_0453

Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model

Full title

Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model

Author / Creator

Journal title

Asia Pacific journal of marketing and logistics, 2021-01, Vol.33 (1), p.53-72

Language

English

Formats

Full title

Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model

Author / Creator

Record Identifier

TN_cdi_crossref_primary_10_1108_APJML_07_2019_0453

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_APJML_07_2019_0453

ISSN

1355-5855

DOI

10.1108/APJML-07-2019-0453

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