Fans’ resistance to naming right sponsorships: Why stadium names remain the same for fans

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_EJM_03_2012_0140

Full title

Author / Creator

Journal title

European journal of marketing, 2014-07, Vol.48 (7/8), p.1487-1510

Language

English

Formats

Full title

Fans’ resistance to naming right sponsorships: Why stadium names remain the same for fans

Author / Creator

Record Identifier

TN_cdi_crossref_primary_10_1108_EJM_03_2012_0140

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_EJM_03_2012_0140

ISSN

0309-0566

DOI

10.1108/EJM-03-2012-0140

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