Purchase intention of “Halal” brands in India: the mediating effect of attitude
Purchase intention of “Halal” brands in India: the mediating effect of attitude
About this item
Full title
Author / Creator
Publisher
Bingley: Emerald Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Bingley: Emerald Publishing Limited
Subjects
More information
Scope and Contents
Contents
Purpose
The purpose of this paper is to review the existing state of research on “Halal” branding and to propose and empirically test the framework for understanding the purchase intention for “Halal” branded products in Indian context.
Design/methodology/approach
The research design is cross-sectional in nature; convenience sampling and s...
Alternative Titles
Full title
Purchase intention of “Halal” brands in India: the mediating effect of attitude
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_1108_JIMA_11_2017_0125
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_JIMA_11_2017_0125
Other Identifiers
ISSN
1759-0833
E-ISSN
1759-0841
DOI
10.1108/JIMA-11-2017-0125
