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Purchase intention of “Halal” brands in India: the mediating effect of attitude

Purchase intention of “Halal” brands in India: the mediating effect of attitude

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_JIMA_11_2017_0125

Purchase intention of “Halal” brands in India: the mediating effect of attitude

About this item

Full title

Purchase intention of “Halal” brands in India: the mediating effect of attitude

Author / Creator

Publisher

Bingley: Emerald Publishing Limited

Journal title

Journal of Islamic marketing, 2018-10, Vol.9 (3), p.683-694

Language

English

Formats

Publication information

Publisher

Bingley: Emerald Publishing Limited

More information

Scope and Contents

Contents

Purpose
The purpose of this paper is to review the existing state of research on “Halal” branding and to propose and empirically test the framework for understanding the purchase intention for “Halal” branded products in Indian context.
Design/methodology/approach
The research design is cross-sectional in nature; convenience sampling and s...

Alternative Titles

Full title

Purchase intention of “Halal” brands in India: the mediating effect of attitude

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_crossref_primary_10_1108_JIMA_11_2017_0125

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_JIMA_11_2017_0125

Other Identifiers

ISSN

1759-0833

E-ISSN

1759-0841

DOI

10.1108/JIMA-11-2017-0125

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