The relationship between AI stimuli and customer stickiness, and the roles of social presence and cu...
The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traits
About this item
Full title
Author / Creator
Li, Gang , Zhao, Zhihuang , Li, Lan , Li, Yuanbo , Zhu, Mengjiao and Jiao, Yongxin
Publisher
Bradford: Emerald Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Bradford: Emerald Publishing Limited
Subjects
More information
Scope and Contents
Contents
PurposeThis study investigates the influence of artificial intelligence (AI) stimuli on customer stickiness (CS), the mediation effects of social presence (SP) and the moderating impacts of customer traits in this influencing process.Design/methodology/approachDrawing on the arousal theory and social response theory, a conceptual model was establis...
Alternative Titles
Full title
The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traits
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_1108_JRIM_07_2022_0222
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_JRIM_07_2022_0222
Other Identifiers
ISSN
2040-7122
E-ISSN
2040-7122,2040-7130
DOI
10.1108/JRIM-07-2022-0222
