FRENCH ROAST: CONSUMER RESPONSE TO INTERNATIONAL CONFLICT—EVIDENCE FROM SUPERMARKET SCANNER DATA
FRENCH ROAST: CONSUMER RESPONSE TO INTERNATIONAL CONFLICT—EVIDENCE FROM SUPERMARKET SCANNER DATA
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Publisher
Cambridge: The MIT Press
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Language
English
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Publisher
Cambridge: The MIT Press
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Contents
Do consumers boycott in response to international conflict? We show that during the 2003 U.S.-France dispute over the Iraq War, the market share of French-sounding, U.S. supermarket brands declined. The dispute was a negative shock to U.S. consumers' associations with France. Frenchsounding brands, which consumers perceive to be French imports but...
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Full title
FRENCH ROAST: CONSUMER RESPONSE TO INTERNATIONAL CONFLICT—EVIDENCE FROM SUPERMARKET SCANNER DATA
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TN_cdi_crossref_primary_10_1162_REST_a_00526
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1162_REST_a_00526
Other Identifiers
ISSN
0034-6535
E-ISSN
1530-9142
DOI
10.1162/REST_a_00526
