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Third-Party Product Review and Firm Marketing Strategy

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Third-Party Product Review and Firm Marketing Strategy

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1287_mksc_1040_0089

Third-Party Product Review and Firm Marketing Strategy

About this item

Full title

Third-Party Product Review and Firm Marketing Strategy

Author / Creator

Chen, Yubo and Xie, Jinhong

Publisher

Linthicum: INFORMS

Journal title

Marketing science (Providence, R.I.), 2005-05, Vol.24 (2), p.218-240

Language

English

Formats

Articles

Publication information

Publisher

Linthicum: INFORMS

Subjects

More information

Scope and Contents

Contents

Product reviews by third parties are growing in popularity. This paper examines when and how a manufacturing firm should adapt its marketing strategies to such reviews. For example, should a firm receiving an unfavorable review reduce its price or adjust its advertising? Should a winning product of a product review (e.g., "editor’s choice") boost i...

Alternative Titles

Full title

Third-Party Product Review and Firm Marketing Strategy

Authors, Artists and Contributors

Author / Creator

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_crossref_primary_10_1287_mksc_1040_0089

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1287_mksc_1040_0089

Other Identifiers

ISSN

0732-2399

E-ISSN

1526-548X

DOI

10.1287/mksc.1040.0089

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