Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
About this item
Full title
Author / Creator
Publisher
Linthicum: INFORMS
Journal title
Language
English
Formats
Publication information
Publisher
Linthicum: INFORMS
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More information
Scope and Contents
Contents
Mobile users can create word of mouth wherever they are and whenever they want, leading to differences in the content and consumption value of mobile versus nonmobile word of mouth.
Mobile users can create word of mouth (WOM) wherever they are and whenever they want to do so. This real-time creation process may be associated with differences in...
Alternative Titles
Full title
Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_1287_mksc_2018_1115
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1287_mksc_2018_1115
Other Identifiers
ISSN
0732-2399
E-ISSN
1526-548X
DOI
10.1287/mksc.2018.1115
