The Evolution of Loyalty Intentions
The Evolution of Loyalty Intentions
About this item
Full title
Author / Creator
Publisher
American Marketing Association
Journal title
Language
English
Formats
Publication information
Publisher
American Marketing Association
Subjects
More information
Scope and Contents
Contents
The drivers of customer loyalty intentions are dynamic. What remains unclear is how these intentions evolve through the introduction and growth phases of a life cycle. Using a longitudinal study of cellular phone customers, the authors demonstrate that loyalty intentions are a function of perceived value early in the life cycle. Over time, more aff...
Alternative Titles
Full title
The Evolution of Loyalty Intentions
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_1509_jmkg_70_2_122
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1509_jmkg_70_2_122
Other Identifiers
ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1509/jmkg.70.2.122
