Online Infomediaries and Price Discrimination: Evidence from the Automotive Retailing Sector
Online Infomediaries and Price Discrimination: Evidence from the Automotive Retailing Sector
About this item
Full title
Author / Creator
Publisher
American Marketing Association
Journal title
Language
English
Formats
Publication information
Publisher
American Marketing Association
Subjects
More information
Scope and Contents
Contents
This article focuses on a novel mechanism for market segmentation and price discrimination based on consumers' use of online infomediaries. Using the automotive retailing context as the setting for the study, the authors address the following question: Can online infomediaries serve as a viable mechanism for market segmentation and price discrimina...
Alternative Titles
Full title
Online Infomediaries and Price Discrimination: Evidence from the Automotive Retailing Sector
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_1509_jmkg_71_3_089
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1509_jmkg_71_3_089
Other Identifiers
ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1509/jmkg.71.3.089
