The Creation and Operation Strategy of Disney’s Mulan: Cultural Appropriation and Cultural Discount
The Creation and Operation Strategy of Disney’s Mulan: Cultural Appropriation and Cultural Discount
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Language
English
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Contents
The purpose of this paper is to explore Disney Mulan’s cultural appropriation strategy and the cultural discount phenomenon formed in the Chinese market from the perspective of users and discuss the creation and operation strategy of the film. In 2020, Disney released a new film that originated in China, Mulan, but received negative reviews from th...
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Full title
The Creation and Operation Strategy of Disney’s Mulan: Cultural Appropriation and Cultural Discount
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TN_cdi_crossref_primary_10_3390_su13052751
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_3390_su13052751
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ISSN
2071-1050
E-ISSN
2071-1050
DOI
10.3390/su13052751
