The Pathmox approach for PLS path modeling: Discovering which constructs differentiate segments
The Pathmox approach for PLS path modeling: Discovering which constructs differentiate segments
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Publisher
Bognor Regis: Wiley Subscription Services, Inc
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English
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Bognor Regis: Wiley Subscription Services, Inc
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Contents
The problem of heterogeneity represents a very important issue in the decision‐making process. Furthermore, it has become common practice in the context of marketing research to assume that different population parameters are possible depending on sociodemographic and psycho‐demographic variables such as age, gender, and social status. In recent de...
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Full title
The Pathmox approach for PLS path modeling: Discovering which constructs differentiate segments
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TN_cdi_csuc_recercat_oai_recercat_cat_2072_309356
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_csuc_recercat_oai_recercat_cat_2072_309356
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ISSN
1524-1904
E-ISSN
1526-4025
DOI
10.1002/asmb.2270
