Point-of-sale loyalty analysis considering store environment (online and offline) and recency of pur...
Point-of-sale loyalty analysis considering store environment (online and offline) and recency of purchase
About this item
Full title
Author / Creator
Publisher
São Paulo: Fundacao Escola de Comercio Alvares Penteado (FECAP)
Journal title
Language
English
Formats
Publication information
Publisher
São Paulo: Fundacao Escola de Comercio Alvares Penteado (FECAP)
Subjects
More information
Scope and Contents
Contents
Purpose--First, to test our comparative model of online and offline purchase behavior; and second, to investigate whether recency moderates the model's relationships in different time periods. Theoretical framework--This study is framed by Garbarino and Johnson's (1999) theory of the roles of satisfaction, trust, and commitment. Design/methodology/...
Alternative Titles
Full title
Point-of-sale loyalty analysis considering store environment (online and offline) and recency of purchase
Authors, Artists and Contributors
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_dialnet_primary_oai_dialnet_unirioja_es_ART0001646902
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_dialnet_primary_oai_dialnet_unirioja_es_ART0001646902
Other Identifiers
ISSN
1806-4892,1983-0807
E-ISSN
1983-0807
DOI
10.7819/rbgn.v25i4.4246
