Customer Analysis Using Machine Learning-Based Classification Algorithms for Effective Segmentation...
Customer Analysis Using Machine Learning-Based Classification Algorithms for Effective Segmentation Using Recency, Frequency, Monetary, and Time
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Publisher
Switzerland: MDPI AG
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Language
English
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Publisher
Switzerland: MDPI AG
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Contents
Customer segmentation has been a hot topic for decades, and the competition among businesses makes it more challenging. The recently introduced Recency, Frequency, Monetary, and Time (RFMT) model used an agglomerative algorithm for segmentation and a dendrogram for clustering, which solved the problem. However, there is still room for a single algo...
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Full title
Customer Analysis Using Machine Learning-Based Classification Algorithms for Effective Segmentation Using Recency, Frequency, Monetary, and Time
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TN_cdi_doaj_primary_oai_doaj_org_article_295676f271e84842a7de81b26a243699
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_295676f271e84842a7de81b26a243699
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ISSN
1424-8220
E-ISSN
1424-8220
DOI
10.3390/s23063180
