INTERNATIONALIZATION OF EMERGING MARKET MULTINATIONALS: A CONVERSATION BETWEEN THE UPPSALA MODEL AND...
INTERNATIONALIZATION OF EMERGING MARKET MULTINATIONALS: A CONVERSATION BETWEEN THE UPPSALA MODEL AND THE SPRINGBOARD PERSPECTIVE
About this item
Full title
Author / Creator
Publisher
Escola Superior de Propaganda e Marketing - ESPM
Journal title
Language
English
Formats
Publication information
Publisher
Escola Superior de Propaganda e Marketing - ESPM
Subjects
More information
Scope and Contents
Contents
Objective: This study focuses on the internationalization process of an important emerging markets multinational (EMM), aiming to understand how such companies manage to achieve relevant positions in the global economy. In seeking to understand its strategy and internationalization process, we tackle the debate on whether traditional behavioral int...
Alternative Titles
Full title
INTERNATIONALIZATION OF EMERGING MARKET MULTINATIONALS: A CONVERSATION BETWEEN THE UPPSALA MODEL AND THE SPRINGBOARD PERSPECTIVE
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Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_419b3b9a830749d58d74c1e5291c2e32
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_419b3b9a830749d58d74c1e5291c2e32
Other Identifiers
ISSN
1980-4865
E-ISSN
1980-4865
DOI
10.18568/internext.v19i1.716
