The distributors’ view on US wine consumer preferences. A discrete choice experiment
The distributors’ view on US wine consumer preferences. A discrete choice experiment
About this item
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Author / Creator
Publisher
Firenze: Firenze University Press
Journal title
Language
English
Formats
Publication information
Publisher
Firenze: Firenze University Press
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Scope and Contents
Contents
This study explored the view that distributors have towards the most valued wine attributes by consumers in the US market, applying the discrete choice experiments technique. Furthermore, to explore the extent to which the distributors’ perspective may reflect consumers’ preferences, the results are analyzed considering previous evidence with consu...
Alternative Titles
Full title
The distributors’ view on US wine consumer preferences. A discrete choice experiment
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_4ab94f099c15436aad922b6e52600e65
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_4ab94f099c15436aad922b6e52600e65
Other Identifiers
ISSN
2280-6180
E-ISSN
2280-6172
DOI
10.36253/bae-10801
