Paint Marketing and Factors Affecting the Consumers’ Paint Purchase Preference from the Viewpoint of...
Paint Marketing and Factors Affecting the Consumers’ Paint Purchase Preference from the Viewpoint of Paint Industry Members in Turkey
About this item
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Publisher
Pittsburgh: University Library System, University of Pittsburgh
Journal title
Language
English
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Publisher
Pittsburgh: University Library System, University of Pittsburgh
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Scope and Contents
Contents
The aim of this research was to examine the consumers' preference of paint purchase from the viewpoint of individuals employed in the Turkish paint industry. It was aimed to reach at least 278 individuals with a sampling error of 5%. Within this scope, 350 questionnaire forms were distributed and 330 were received back in the year of 2017. Since 4...
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Full title
Paint Marketing and Factors Affecting the Consumers’ Paint Purchase Preference from the Viewpoint of Paint Industry Members in Turkey
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TN_cdi_doaj_primary_oai_doaj_org_article_4b5b0d609c5540519c1632ec064c4915
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_4b5b0d609c5540519c1632ec064c4915
Other Identifiers
ISSN
2158-8708,2159-242X
E-ISSN
2158-8708
DOI
10.5195/emaj.2022.277
