An empirical examination on the links of cross-functional integration of production-marketing, BTO c...
An empirical examination on the links of cross-functional integration of production-marketing, BTO competitiveness and performance
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Publisher
Lisbon: Emerald Group Publishing Limited
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Language
English
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Publisher
Lisbon: Emerald Group Publishing Limited
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Contents
Purpose>This paper is to explore how cross-functional integration (CFI) of production-marketing can impact the firm's build-to-order (BTO) competitiveness, marketing performance (MP) and financial performance (FP).Design/methodology/approach>Empirical study with the structural equation modeling approach is applied. Six hypotheses are constructed an...
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Full title
An empirical examination on the links of cross-functional integration of production-marketing, BTO competitiveness and performance
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TN_cdi_doaj_primary_oai_doaj_org_article_56b5393d3f384ed6bdd03aca080b3bd7
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_56b5393d3f384ed6bdd03aca080b3bd7
Other Identifiers
ISSN
2183-4172
E-ISSN
2635-2648
DOI
10.1108/EJMS-06-2021-0053
