Green Consumer Behavior of Sports Enthusiasts on TikTok-An Analysis of the Moderating Effect of Gree...
Green Consumer Behavior of Sports Enthusiasts on TikTok-An Analysis of the Moderating Effect of Green Concern
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Publisher
Switzerland: MDPI AG
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Language
English
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Publisher
Switzerland: MDPI AG
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Contents
The short-form video platform TikTok has become highly popular. This study explores how professional sports teams can effectively leverage short-form videos to promote green values such as environmental conservation and sustainable development, thereby capturing user attention and enhancing user engagement. This study primarily aimed to investigate...
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Full title
Green Consumer Behavior of Sports Enthusiasts on TikTok-An Analysis of the Moderating Effect of Green Concern
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TN_cdi_doaj_primary_oai_doaj_org_article_56e0c41ee4604ecf92950637d51216c7
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_56e0c41ee4604ecf92950637d51216c7
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ISSN
2076-328X
E-ISSN
2076-328X
DOI
10.3390/bs14040285
