Business Analytics in Telemarketing: Cost-Sensitive Analysis of Bank Campaigns Using Artificial Neur...
Business Analytics in Telemarketing: Cost-Sensitive Analysis of Bank Campaigns Using Artificial Neural Networks
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Publisher
Basel: MDPI AG
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Language
English
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Basel: MDPI AG
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Contents
The banking industry has been seeking novel ways to leverage database marketing efficiency. However, the nature of bank marketing data hindered the researchers in the process of finding a reliable analytical scheme. Various studies have attempted to improve the performance of Artificial Neural Networks in predicting clients’ intentions but did not...
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Full title
Business Analytics in Telemarketing: Cost-Sensitive Analysis of Bank Campaigns Using Artificial Neural Networks
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TN_cdi_doaj_primary_oai_doaj_org_article_56f6f497e9744de2a79b97b1ad82c593
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_56f6f497e9744de2a79b97b1ad82c593
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ISSN
2076-3417
E-ISSN
2076-3417
DOI
10.3390/app10072581
